Considering the passion the fans have for European football, it’s actually surprising that no football club outside of Africa has attempted to communicate daily in Swahili and Pidgin before on social media. BBC News Swahili welcomed the new AS Roma page, stating that a collaboration that would see Kiswahili progress would be much welcome. We would like to show you a description here but the site won’t allow us. how much people spoke about the “Roma Admin” or @FCBayernUS being the best Twitter account, rather an overall look at conversation or engagement elicited by the account): AS Roma is delighted to announce the launch today of a new official Swahili Twitter account.In a first for a major European football club, Roma will now be able to communicate directly on the social media platform with millions of fans who speak Swahili. — Starmas Bob. The interaction led to Roma’s President Jim Pallotta tweeting in Kiswahili and launching the new Kiswahili Twitter account. This website uses cookies. Roma's Bosnian Twitter account. AS Roma announced the launch of a new official Pidgin English Twitter account in a bid to connect with fans in Nigeria and neighbouring countries in Africa. (@Starmas_) October 12, 2019, Admin amefurahi, asante wote, mnanifundisha swahili, — AS Roma English (@ASRomaEN) October 12, 2019. DI BRAND MANAGEMENT S.R.L. This announcement has been welcomed well. By continuing to use this website you are giving consent to cookies being used. It has been doing firsts such as being the first European team to use Facebook to broadcast a full match. Arsenal’s Twitter account recorded the fourth and fifth most successful tweets of the month with posts breaking the news that coach Arsene Wenger would be leaving the club. The team even have a Spotify playlist for each city they played in during their US tour(They’re now US-owned). The club is the first major European football club to launch an official Swahili Twitter account, with the intention to break “communication barriers” and “directly engage with these fans in a way that suits them”. After surprising followers with a reply in Swahili, club president Jim Pallotta used his own personal Twitter account the following morning to confirm that the club would indeed launch an official Roma Swahili account this week. The new account already has 22.6k followers and its bio reads in Kiswahili, “Ukurasa Rasmi wa Kiswahili wa As Roma” This has made Roma the first major European football club to interact with its fans in Kiswahili. Roma's Dutch Twitter account. pic.twitter.com/pY8t5M1jb8, — AS Roma Swahili (@ASRomaSwahili) October 16, 2019. – P.IVA VAT 09305501000 - ALL RIGHTS RESERVED. “After we launched a Pidgin account in March, we’ve been inundated with requests from fans in Kenya, Tanzania, Uganda and from other Eastern and South Eastern African countries asking for an official Swahili account. Italian club, Associazione Sportiva Roma, or AS Roma, or Roma as it’s popularly called, founded in 1927 started a Kiswahili Twitter account for their fans. THE AS ROMA NAMES, LOGOS AND ARTWORK ARE REGISTERED OR UNREGISTERED TRADEMARKS OF SOCCER S.A.S. What a great news @OfficialASRoma @ASRomaEN https://t.co/59afKxzIvO, — Henrikh Mkhitaryan (@HenrikhMkh) September 16, 2019. Created with Sketch. — Jim Pallotta (@jimpallotta13) October 13, 2019, Paul Rogers, Head of Strategy at AS Roma had this to say, “We’re delighted to launch AS Roma Swahili on Twitter today. We would like to show you a description here but the site won’t allow us. The Serie A club has grown increasingly popular among Nigerians on social media after the club featured Lagos radio personality Mark Otabor’s epic commentary of Roma’s comeback against Barcelona on the club’s English Twitter account. ALL OTHER TRADEMARKS MAY BE THE PROPERTY OF THEIR RESPECTIVE HOLDERS. AS Roma later confirmed the boy has been reunited with his family. © 2018 SOCCER S.A.S. AS Roma now communicates in 14 languages on its social media platforms. While it’s still up for debate especially on the continent, many across Europe have embraced Kiswahili alongside other African languages both on Facebook and Twitter. The new account – which is being run out of Lagos and can be followed at @ASRomaPidgin - was set up after fans in Nigeria contacted the club to request an account to cater specifically for Naija Twitter. DI BRAND MANAGEMENT S.R.L. Kama mnahitaji ukurasa wa As Roma wa Kiswahili kweli mnastahili kuwa nao.