“I came to a four-way stop and two of us got there at the exact same time, and here’s what happened.” Everybody’s with that story because you’re thinking, “Well, what happened?
What problem do you solve for them? Then they’ll know they have to buy from me.” If that happens, and we see it all the time, the audience will walk out saying, “Well, I didn’t really get stuff that I could use.” That’s like, “What? If you say near the end of your content, one of the most common questions I get—that’s your grassroots entry in there—is “Hey Pat, can people work with you further?” The answer to that question is, “Yes, people come to Milwaukee for a two-day story execution workshop.” What I did there was a grassroots entry into it. At the end if you’re offering an online course, “Bob is somebody who took our online course and we moved him from 5% to 35%.” If you’re offering one-on-one coaching, “Bob is somebody who’s in our one-on-one coaching program and we moved him from 5% to 39%.” If you’re offering a big event in Las Vegas, “Bob came to our big event in Las Vegas last year, and then we moved him from 5% to 35%.” Or if you offer services, “Bob is one of the persons who utilized the service and we moved him from 5% to 35%.” Now, the ratio is really important. Osteen.” They come up to him, they’re like, “Joel!” like they’re best buddies with him from childhood. Tune in to hear his wisdom and learn how to apply it to your own talks and presentations!It’s a pleasure to be here. How much does it cost? But doing it through episodic storytelling done correctly, you will have the audience feeling what you feel, hearing what you hear, and if you do it right–smelling what you smell. You’ve attached it to the information. I know other people who are really good at the emotional close. You have them by the neck. I walked this path, but here are some other things.” I often open my presentations by saying, “I’m a speaker, I stand up on stage, I go online, webinars, podcasts, and I do just what you do. Benchmark is just dropping these benchmark posts in there, say, “Okay, here’s my first point.” When you’re finished talking about that, say “Okay, we’re now going to stop talking about that, and now we’re going to transition to the second thing I’d like to talk to you about today.” When you finish that, say, “Okay, enough about that. We had her change that into an episodic story. They might go on for another hour.” That’s true on one-on-one, too. One question that a lot of people ask me is, “Can we work with you further?” That’s one technique that I showed you there. One thing that I always check in every presentation that I work with is, are you delivering two things? You walk out with your entire presentation, start to finish, all finished for you. I think the pink sheet is great when you get to the organizational part of it. The transition from content to offer is always difficult for people. improve their presenting skills and more effectively deliver their messages. Sometimes when I put a presentation together, I can lay out the order I’m going to do them in but then juggle things between sections to even up the time, the sections, things like that, and pick different spots. Instead, he worked as a professional magician for 10 years before deciding to get a “real” job. I noticed speakers all the time who, when they have 20 minutes on stage, 15 minutes in are still describing the problem and are not offering real solutions.
Pat Quinn is a retired hockey player, coach, and executive. Halfway through your presentation you probably stop and say, “Okay, well Bob was somebody who did this and he went from 5% up to 35%. Do you take American Express or can i3 pay?” You have those people in your audience but you also have the emotional buyer in your audience who really doesn’t care about that. They get up on stage and say, “I have a $100 million business. The speaker is uncomfortable, too. You’re going to see it in how closely people listen and how much they want to engage with you after the fact.Yeah.