Social media campaigns should be focused around one common goal to push the business forward or participate in specific cultural events. The element of surprise is critical. Another year is round the corner. “Boys will be boys”? There are several great aspects of IHOP social media campaign that made it a success: Share Your Gifts is an amazing campaign by Apple. The message was loud and clear. It engaged with its followers on Twitter by asking them what they think of ‘b’. But never impossible. Popeyes fed the success, encouraging users to get excited by sharing user-generated content about the launch in their TV ads. ‘We are not an Island’ campaign focuses on how different cultures are closely intertwined in the UK and that UK (and the HSBC) is a part of something way bigger. With no mention of the product in the tweet or any logos in the picture, the story could have ended there. What’s your social media campaign and why? When it comes to the best social media campaigns, the simplest ideas are the best. Sandwiches. They were targeted on Facebook to people who had been looking to travel, and pitched with 2 price points: how much to fly to the tropical destination, and the 19 euro price tag of a rail ticket to the local equivalent. Narrated by Serena Williams, this campaign highlights athletes such as Simone Biles, Daysha DelValle, The Honeybeez, and Manal Rostom. Assuming you are paying attention to the content you are consuming, it’s without a doubt that you have been targeted by several brand’s social media campaigns. They created a call to action that allowed women to share images of themselves on social media using the hashtag #ShowUs to highlight a more inclusive and diverse idea of beauty. A Talkwalker word cloud showing the key phrases around the campaign. The campaign was controversial in nature and that’s one reason why it worked. According to TalkWalker, Gillette received 1.5 million social media mentions in a week after releasing the video whereas it only had around 10K mentions in the previous week. They capitalized on this moment to not only show support for the LGBTQ community, but to engage with their own community as well. The video was shared across their social networking accounts and was highly appreciated. The sentiment for the video is much higher than Mercedes’ own, showing the campaign can help drive more positive emotions for the brand. If you plan to launch a successful social media marketing campaign, you should learn from these campaigns. We all have something that we hide from the world. Not only did it drive brand share, as ASOS’ second most engaging tweet of the year, but helped drive intent to buy. Apply to join our growing community of talented creators. The Campaign shed light one what it should look like to be a man of influence. It delivers a great message that is appealing and relatable. Be creative. Forgot. The conversation died out within 2 weeks of the initial post, so the fact that ASOS created an action plan and response in under 4 days allowed them to join the conversation while it was still active. 2. Thea Lauryn Chippendale had a bad experience on Tinder, where one match criticized a photo because of her outfit. Men are trash. According to. Post by Zoe Allen. Popeyes. Following trials at branches across the US, Popeyes launched their chicken sandwich on August 12. The story was covered in The Times, CNBC, BBC, The Sun, and others. As you can see, these social media campaigns ignite and evoke the interest of consumers. The video was released on Twitter which was greatly appreciated. They supported similar projects in the past, such as sponsoring Glamour Women of the Year. And for the consumer, German Rail’s 'Around the World in Germany' campaign, produced by Ogilvy, looked simple. New. It can be difficult for brands to develop into new markets, especially when crossing to one with very different consumers. And it worked. It worked great. The International House of Pancakes (IHOP) ran a great social media campaign in summer 2018 on Twitter where it changed its name to IHOb from …